Autonomous — but never out of your hands.
An agent spending your ad budget should answer to you. Every change it wants to make can wait in an approval queue, every dollar runs under hard guardrails you set, and every decision — yours, the agent's, or one made in Google's UI — lands on a single auditable timeline.
Run it on full autopilot, approve-before-spend, or anywhere in between. You choose how much rope to give it.
- Raise budget on "Spring Sale — Search"$40 → $65 / day
- Pause underperforming ad groupCPA 3.1× target
- Add 12 negative keywords$310/mo wasted spend
You hold the keys. Decide how many.
Approve or reject the agent's proposed changes — or slide the autonomy dial and let it auto-handle the low-risk work within your guardrails. You choose how much rope to give it.
- Add 12 negative keywords$310/mo savedLow risk
- Pause underperforming ad groupCPA 3.1× targetLow risk
- Raise budget on "Spring Sale"$40 → $65 / dayNeeds review
- Shift budget to the winning concept+18% projected conv.Needs review
"AI that spends my money" is a terrifying sentence.
The whole value of automation evaporates if you can't trust it not to do something reckless with your budget overnight. The answer isn't less automation — it's automation with brakes, a steering wheel, and a black box recorder.
Runaway spend
An agent misreads a signal and triples a budget at 2am. Without hard caps, you find out from the invoice.
The black box
Something changed and performance dropped, but nobody can say what the AI did or why it decided to.
Loss of control
Handing over the account feels like handing over the keys — with no way to take them back when you need to.
Four layers between the agent and your money.
Each layer works on its own; together they let you dial autonomy up or down without ever losing visibility.
Approve before spend
Route the agent's proposed changes into an approval inbox. Nothing touches a live campaign until you (or a teammate) approve it — individually or as a batch.
Hard guardrails & caps
Set monthly and daily spend ceilings at the workspace and per-campaign level. They're enforced limits the agent physically cannot exceed, not suggestions.
Full audit timeline
Every change — agent, human, or external — lands on one chronological timeline with the reasoning behind it, so there's never a "who changed this?" mystery.
Drift detection & reconcile
Edit something directly in Google Ads and the platform notices the drift, shows you exactly what diverged, and lets you accept it or revert to the intended state.
Propose, review, decide, record.
Agent proposes
You review
You decide
It's recorded
The controls a CFO and a client both ask for.
Role-based access, OAuth-scoped permissions, and an immutable audit trail mean you can give a junior buyer the keys without giving away the vault.
Role-based access
Owners, editors, and viewers — scoped per workspace and even per brand, so people see and touch only what they should.
Your account, your spend
Spend stays in your own Google Ads account on your own card. We take no commission and never hold the funds.
Exportable trail
The change timeline is a defensible record you can hand to a client, a finance team, or an auditor at any time.